If you’re thinking about getting your next pair of glasses or an eye exam at Target Optical, you’re probably wondering: Is Target Optical good? Is it affordable? Are their glasses high quality?
In this Target Optical review, I’ll share everything you need to know — from pricing and insurance to service quality and real user experiences — so you can decide whether it's the right choice for your eye care needs.
What Is Target Optical
Target Optical is a retail vision care provider located inside Target stores across the U.S. It's operated by Luxottica, the same company that owns Ray-Ban, Oakley, and LensCrafters.
This partnership brings convenience — you can shop for groceries, clothes, and get your eyes checked all in one trip. Target Optical provides both optometry services (through independent doctors of optometry) and a wide selection of eyewear, including prescription glasses, sunglasses, and contact lenses.
Target Optical Services
Whether you're looking for a routine check-up or new frames, here’s what you can expect:
👁️ Eye Exams
- Comprehensive vision tests
- Contact lens fitting
- Prescription updates
👓 Eyewear Selection
- Brands: Ray-Ban, Coach, Oakley, Vogue, and Target’s own line
- Styles: From classic to trendy, for men, women, and kids
- Lenses: Single vision, bifocal, progressive, blue-light filtering
🧴 Contact Lenses
- Order in-store or online
- Brands include Acuvue, Air Optix, Biofinity
Pricing and Insurance
Target Optical is known for its mid-range pricing — cheaper than luxury providers like LensCrafters but pricier than budget chains like Zenni Optical.
💲 Typical Pricing
| Service/Product | Average Cost |
|---|---|
| Eye Exam | $70–$110 |
| Frames (without lenses) | $60–$250 |
| Prescription Lenses | $50–$200 |
| Contact Lens Exam | $110–$150 |
🏥 Insurance and FSA/HSA
- Accepts most major vision insurance plans (e.g., VSP, EyeMed)
- FSA/HSA eligible
- Offers discounts for uninsured customers
Customer Experience and Reviews
⭐ What People Like
- Convenient location (inside Target stores)
- Easy online booking
- Good selection of stylish frames
- Accepts a wide range of insurance plans
❗ Common Complaints
- Long wait times at some locations
- Variability in doctor experience
- Occasional delays in lens delivery
Pros and Cons of Target Optical
✅ Pro
- Convenient and accessible locations
- Competitive pricing with promotions
- Stylish frame options from popular brands
- Accepts insurance and FSA/HSA
❌ Cons
- Service quality may vary by location
- Limited high-end frame choices
- Not ideal for complex prescriptions
Target Optical vs Competitors
Here’s how Target Optical compares to others:
| Provider | Avg. Eye Exam | Frames Range | Accepts Insurance | Online Orders |
|---|---|---|---|---|
| Target Optical | $70–$110 | $60–$250 | ✅ Yes | ✅ Yes |
| LensCrafters | $100–$150 | $150–$400 | ✅ Yes | ✅ Yes |
| Warby Parker | $85 | $95–$195 | ✅ Yes | ✅ Yes |
| Costco Optical | $65–$90 | $50–$150 | ❌ No (mostly) | ❌ No |
Tips for the Best Experience
Here are a few tips if you’re planning to visit Target Optical:
- Book early: Weekends and evenings fill up fast.
- Check your insurance: Call ahead or check online for plan coverage.
- Look for discounts: Target Optical often runs promotions online.
- Bring your prescription: If you're just buying glasses, having it ready saves time.
FAQs
1. Is Target Optical good for eye exams?
Yes, most locations offer professional and affordable eye exams, but experiences can vary depending on the doctor.
2. Does Target Optical take insurance?
Yes. They accept most major vision insurance providers and also offer out-of-pocket discounts.
3. Can I order Target Optical glasses online?
Yes. You can browse frames, upload your prescription, and complete the purchase online.
4. Are Target Optical glasses good quality?
Generally yes, especially for branded frames like Ray-Ban or Oakley. Quality may vary for budget frames.
5. How long does it take to get glasses from Target Optical?
Most orders are ready within 7–10 business days. Expedited services may be available.
Final Verdict and CTA
Target Optical offers a solid blend of convenience, affordability, and style — especially if you’re already shopping at Target. It’s a great option for routine eye care and everyday eyewear needs, particularly if you have insurance.